# Deliverability in DitLead ### Why Deliverability Matters Deliverability refers to the ability of your emails to reach the intended recipients’ inboxes. Factors that affect deliverability include: * **Sender Reputation** * **Email Content** * **Domain Configuration** * **IP Address Health** Improving deliverability increases open rates, engagement, and ultimately, conversions. *** ### Key Deliverability Features in DitLead #### 1. **Custom Tracking Domain** A **Custom Tracking Domain** allows you to use your own branded domain for tracking links and opens in emails. This reduces the likelihood of spam filters flagging your emails and enhances credibility. **Benefits:** * **Improved Sender Reputation**: Using your own domain increases trust and reduces spam triggers. * **Brand Consistency**: Emails appear more professional with a branded tracking URL. * **Spam Filter Avoidance**: Generic tracking links can raise red flags; a custom domain mitigates this. **How to Set Up a Custom Tracking Domain:** Follow the guide to [setup custom tracking domain on DitLead](/deliverability/custom-domain.md). *** #### 2. **Custom Proxy** A **Custom Proxy** routes your email traffic through a dedicated IP or proxy, isolating your activities from other users. This setup further protects your sender reputation and enhances deliverability. **Benefits:** * **Activity Isolation**: Keeps your email sending activities separate from others, minimizing the risk of being affected by shared IP issues. * **Increased Control**: You have more control over the IPs used, allowing for better monitoring and management. * **Enhanced Privacy**: A custom proxy provides an additional layer of security and privacy. **How to Set Up a Custom Proxy:** Follow the guide to [setup custom proxy on DitLead](/deliverability/custom-proxy.md). *** ### Additional Tips for Improving Deliverability * **Email Warmup**: Use DitLead’s **Email Warmup** feature to gradually build a positive sender reputation before large campaigns. * **Email Validation**: Validate your leads' email addresses to reduce bounces. * **Content Optimization**: Avoid spammy language and ensure your emails are well-structured and personalized. * **Unsubscribe Link**: Include an unsubscribe link to comply with email regulations and maintain trust. * **Spintax**: Use spintax to randomise the email content received by each contact while keeping the email structure and message. This help disassociate each emails from others and improve deliverability *** By configuring a **Custom Tracking Domain** and **Custom Proxy** in DitLead, you can significantly boost your email deliverability, protect your sender reputation, and improve campaign success. Combine these features with best practices like email warmup and validation to maximize your outreach results. 🚀 --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.ditlead.com/deliverability/deliverability-in-ditlead.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.