How to Launch a Cold Email & LinkedIn Outreach Campaign Using DitLead
How to launch cold email outreach campaign using DitLead.
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How to launch cold email outreach campaign using DitLead.
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Launching a successful cold email and LinkedIn outreach campaign with DitLead is straightforward and efficient. This guide will walk you through each step, ensuring you leverage all the platform’s powerful features to maximize engagement and conversions.
Start by navigating to the Campaigns tab and clicking Create Campaign. You’ll have the option to:
Use Pre-made Templates: Save time by selecting from DitLead’s ready-made templates.
Customize from Scratch: Build your own workflow to tailor outreach to your specific needs.
You can select already made templates:
Once your campaign is created, you’ll find six key sections that help you manage and optimize your outreach:
The Analytics section provides a comprehensive overview of your campaign’s performance, including:
Summary Section: Key metrics such as the number of leads contacted, LinkedIn messages sent, and more.
Chart Section: Detailed visualizations of performance metrics presented in beautiful, interactive charts.
Opportunities by Deal AI: See the total dollar value of deals discovered through the campaign, helping you track ROI.
Manage your leads in the Leads section, where you can:
Import New Leads:
Upload: Import files in CSV, XLSX, or XLS formats.
Email Input: Paste a list of email addresses directly.
Manual Entry: Use DitLead’s lead form to add leads individually.
Organize and Filter: Sort leads and apply filters for better management.
This is the heart of your campaign, where you design workflows and create outreach content. DitLead offers 9 workflow steps to build a flexible and dynamic campaign:
Email Step:
Create and optimize email content with A/B variants.
Use DitLead’s AI-powered copywriting to generate compelling email copy.
Save and reuse email templates.
Delay Step: Set delays between actions, e.g., wait 2 days before sending a follow-up.
Call Step: Assign calls to team members, with tasks automatically created in the CRM.
Route Step: Add conditional logic with “Yes” or “No” paths. Conditions include:
Has the contact opened an email?
Has the contact replied or unsubscribed?
Does the contact have a LinkedIn URL or phone number?
Custom conditions can be created using the intuitive query builder.
Action Step: Automate actions such as assigning leads to a sales rep or adding labels.
LinkedIn Invitation Step: Send personalized LinkedIn connection requests with message variants.
LinkedIn Chat Message Step: Send personalized LinkedIn messages with A/B testing and AI assistance.
LinkedIn Profile Visit Step: Record profile visits to draw attention to your leads.
Task Step: Create tasks automatically in the CRM for follow-ups or other actions.
The Schedule section allows you to fine-tune when and how your campaign runs:
Start & End Dates: Define the campaign’s duration.
Days & Time Ranges: Choose specific days and times for the campaign to operate.
Timezone: Set the appropriate timezone to align with your target audience.
In the Settings section, configure critical campaign parameters:
Account Selection: Choose which email and LinkedIn accounts to use.
Deal AI Behavior: Customize how Deal AI tracks and reports opportunities.
Campaign Options:
Enable or disable open rate tracking.
Stop outreach when a lead replies.
Add unsubscribe links.
Restrict outreach to uncontacted leads.
Monitor your campaign in real time with the Logs section. This live feed provides:
Detailed insights into each action taken.
Status updates for emails sent, LinkedIn messages delivered, and tasks created.
Quick troubleshooting for any issues that may arise.
Once your campaign is configured, click Launch! You can track performance and optimize in real-time using the Analytics and Logs sections.
With DitLead’s comprehensive tools and automation features, you’re ready to engage leads effectively and grow your pipeline. Happy outreach! 🚀
