# Custom fields & label

## Custom Fields and Custom Labels in DitLead

Customizing your contact data is essential for effective and personalized outreach. DitLead offers **Custom Fields** and **Custom Labels** to help you organize and manage your leads with precision. This guide will explain how to create and use these features.

<figure><img src="https://1158745445-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FII7k0ydU1L24zSe4KxuO%2Fuploads%2Fta7LmOMIQ8JV9sQLkYZl%2Fcontact%20management%20on%20DitLead.png?alt=media&#x26;token=2fe1abbc-bf55-451e-b1de-d3a60b6cd20d" alt=""><figcaption><p>Manage imported Leads on DitLead</p></figcaption></figure>

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### Custom Fields

#### What are Custom Fields?

**Custom Fields** allow you to add additional information to your contacts beyond standard fields like name and email. This flexibility helps you store specific details that can enhance personalization in your campaigns.

#### Examples of Custom Fields:

* **Job Title**
* **Company Size**
* **Industry**
* **Purchase History**
* **Customer Notes**

#### How to Create Custom Fields:

1. Navigate to the **Leads & Contact** section in settings.
2. Click on **Custom Fields** in the settings menu.
3. Choose **Add Custom Field** and enter:
   * **Field Name**: A descriptive name for the field (e.g., "Preferred Contact Time").
   * **Field Type**: Select from text, number, date, dropdown, or checkbox, depending on the data format.
4. Save the custom field.

<figure><img src="https://1158745445-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FII7k0ydU1L24zSe4KxuO%2Fuploads%2FiwjjqstRfuqoqDOMLeNT%2Fadd%20custom%20fields.png?alt=media&#x26;token=8f9097a0-432b-45ca-8eca-bd1e334e5ecf" alt=""><figcaption><p>Add custom fields to use in personalization etc</p></figcaption></figure>

#### Using Custom Fields in Campaigns:

* **Personalization**: Use custom fields in email and LinkedIn messages for highly targeted outreach. For example, insert a custom field like `{{job_title}}` to personalize emails.
* **Segmentation**: Filter leads based on custom fields to create more relevant segments for your campaigns.

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### Custom Labels

#### What are Custom Labels?

**Custom Labels** are tags you can apply to contacts to categorize and organize them. Labels make it easy to group contacts based on shared characteristics or campaign goals.

#### Examples of Custom Labels:

* **Hot Lead**
* **Cold Lead**
* **Enterprise Client**
* **Webinar Attendee**
* **High Priority**

#### How to Create and Apply Custom Labels:

1. In the **Leads** section, select the contacts you want to label.
2. Click **Add Label** and choose an existing label or create a new one.
3. Assign the label to the selected contacts.

#### Using Custom Labels:

* **Filtering and Sorting**: Quickly filter contacts by labels to focus on specific groups.
* **Automation**: In the **Automation** section, use labels to trigger conditional actions. For example, you can create a workflow that routes **Hot Leads** to a sales rep automatically.

<figure><img src="https://1158745445-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FII7k0ydU1L24zSe4KxuO%2Fuploads%2Fbj6OjAom4fPASqk3dqKC%2Fadd%20label.png?alt=media&#x26;token=e925b76e-c524-496b-9b50-8956f81c87bd" alt=""><figcaption></figcaption></figure>

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### Best Practices for Custom Fields and Labels

* **Keep It Simple**: Use clear, concise names for fields and labels to ensure team-wide understanding.
* **Stay Organized**: Regularly review and update your fields and labels to keep your database clean.
* **Leverage for Personalization**: Combine custom fields and labels with DitLead’s AI copywriting to craft hyper-personalized outreach content.

By effectively using Custom Fields and Labels, you can enhance your lead management, improve segmentation, and drive more personalized campaigns with DitLead. 🎯